Amway, a global direct-selling organization, has achieved success through its well-managed supply chain. Sanjeev Suri, Senior VP of Global Omni Channel Logistics & CS at Amway India, discusses strategies to optimize supply chain and logistics operations. Specific areas of focus include warehouse and distribution network optimization, transportation and logistics optimization, and risk management. An efficient supply chain is crucial for enhancing customer satisfaction by ensuring timely and accurate deliveries, seamless order processing, responsive customer support, and product availability. There is a gap in skilled manpower in India's supply chain industry due to the growing demand.