Ground transport: The driving force behind India’s online travel market - BusinessLine

Ground transport, particularly the intercity bus category, is driving India's growth in the online travel market. The segment has seen a rapid expansion with a 21% compound annual growth rate (CAGR), outpacing the overall online travel market's projected 18% CAGR. The combined valuation of the rail and intercity bus categories in FY23 accounted for 30% of the total travel market. Investments in infrastructure and technology have played a key role in the sector's success. The ground transport category offers opportunities for online travel agencies with high booking volumes and lower customer acquisition costs.

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